Published On: Tue, Apr 25th, 2017

Apple has reportedly hired AR and VR expert Jeff Norris from NASA

Apple has hired NASA augmented and virtual reality expert Jeff Norris, Bloomberg reports, to build AR and VR projects for the company. Norris apparently joined Apple’s augmented reality team earlier this year, Bloomberg says, as a senior manager reporting to former Dolby Labs executive Mike Rockwell.

It’s not clear exactly what Norris will be doing at Apple, but Rockwell’s team is supposedly working on AR glasses that may function like a new version Google Glass, and won’t be revealed until 2018 at the earliest. But that’s not the only bit of AR technology that Apple is working on. Tim Cook has repeatedly talked of AR’s potential, saying last July that the company was “high on AR in the long run,” and confirming this year that he saw it…

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